The Connected Decade:

The way consumers interact with connected technology is at an inflection point. Over the next decade, a sea change of global innovation and interoperability across connected devices, cars and homes will redefine the connected landscape. Part of this will be driven by a new focus on working from home, remote learning and connecting to others from a distance. Another part will be driven by technological advancements, like 5G and artificial intelligence, that disrupt consumer buying behaviour. How consumers adopt and interact with new technologies will vary from region to region around the world – opening the door for companies like yours to gain new market share in growth markets and monetise new opportunities in developing markets.